Born February 1983, is the pseudonym of a French photographer and artist whose identity is yet unconfirmed. Describing himself as a photograffeur, he flyposts large black-and-white photographic images in public locations, in a manner similar to the appropriation of the built environment by the graffiti artist. He states that the street is "the largest art gallery in the world". He started out on the streets of Paris. JR's work often challenges widely held preconceptions and the reductive images propagated by advertising and the media. His work combines art and action and deals with commitment, freedom, identity and limits. He has been introduced by Fabrice Bousteau as: "the one we already call the Cartier-Bresson of the 21st century". On 20 October 2010, JR won the TED Prize for 2011. He used the $100,000 award money to start the Inside Out Project.
This film was featured as an official Documentary Feature Spotlight selection at the 2013 Tribeca Film Festival, premiered at the SVA Theatre on West 23rd Street, on Saturday, April 20 and debuted on HBO in May 2013. The same year, he directed the short film titled Ellis, starring Robert De Niro.